Woolly Chic Designs

London Fashion Week and Positive Fashion

Last week I gained a small insight into the world of high fashion at London Fashion Week (LFW), one of the world’s biggest fashion events.  I am so proud to have been invited to work with Sam D’Cruze on her Darkest Star 2018 Autumn Winter collection that she launched at LFW.

Sam had given me a design brief for producing two crochet pieces that would fit into her collection.  Chunky wool and a strong geometric pattern was the overall theme, bringing an alternative but complementary texture to the leather incorporated into the other garments.  I then designed a crochet hooded sweater and tunic with a textural central panel on the front and back.

It was fantastic to see the finished pieces being professionally styled, modelled and photographed!


The whole Darkest Star collection (including my two pieces) was exhibited in the Designer Showrooms on The Strand.  This will certainly have raised the label’s profile and increased the exposure to top international journalists, publications and stylists.

I visited on the last day of LFW and it was certainly different to the wool shows that I am used to!  It was however, really interesting, especially to see collections from Vin+Omi, who were showcasing their new ranges of fabrics made from plastic salvaged from rivers and oceans and Electronic Sheep (I couldn’t resist taking a look at their knitwear collection with a name like that!) and their shawls and jumpers with contemporary illustrations and bold patterns.

Positive Fashion

As part of LFW Sam worked closely with the British Fashion Council and prior to the event was awarded the Positive Fashion mark.

It is really encouraging to hear that the British Fashion Council has been focusing on their Positive Fashion initiative to create positive change in areas such as Sustainability, including fairtrade and environmental health, Model Health and Diversity and Local Manufacturing & Craftsmanship.

As part of this Positive Fashion ethos, Sam hopes to develop a “creative collective producing quality craft work for production”.  This would comprise of a network of local women coming together to crochet and knit garments that will then be sold in boutiques across the country and maybe the world.  It is so exciting to be part of this and I look forward to future collaborations with Sam and her Darkest Star design work.